Cases

From ambition
to real progress.

The details in these cases have been adjusted to protect client confidentiality. The work, the approach, and the outcomes are real.

Some of the industries I've worked in
Recruitment & executive search Management consulting Legal services Private banking Wealth management SaaS Digital agencies IT services E-commerce Retail PE-backed groups Media & publishing Healthcare services

You won't find client logos on this page. The work I do sits at the core of a business: strategy, operations, leadership decisions. It's sensitive by nature. I protect that. Every client I work with gets the same promise: what happens in the room stays in the room.

Professional services
01

A services firm with one clear ambition: get the business ready to sell.

A recruitment firm. Over 20 years in the market. Good reputation, loyal clients, a stable team. The founders wanted one thing: to build a company worth buying. At the right price. Within a set timeframe. When they looked honestly at what they had, they knew it wasn't there yet. That was the starting point.

What we did

Define the Route: we looked honestly at where the company was strongest, where the market had room, and where there were few competitors. The answer was a much narrower focus. A specific part of the market where almost nobody else was playing, with a service model and pricing to match.

Run the Climb: we worked in cycles. First, test it. Could they win the right clients at higher prices? Then double down. Then improve delivery. Then push on sales. Quarter by quarter, always asking the same question: what's the lowest hanging fruit that gives us the most right now?

Results within two years
+78%
Service pricing
−37%
Delivery time
47% to 64%
Gross margin

The team went from avoiding hard conversations to making them normal. Hard on the problem, soft on the person.

PE-backed group
02

A PE-backed group had bought four companies and was running them all separately. They needed to bring it together, fast, without breaking the businesses or losing the people who made them work.

Four companies, bought over time. Each one running its own operations, finance, HR and systems. The goal was easy to say and hard to do: bring the overhead together into one structure, cut the cost, and build something worth selling. Without breaking what was already working.

The hard part was never the numbers. It was the people. Four companies meant four cultures, four ways of working, four sets of interests. Get it wrong and the best people leave. Get it right and the whole group moves faster.

What we did

We brought everyone into the thinking as it took shape. The one on one conversations happened before the group ones. We listened at every step. So by the time the plan was on the table, it wasn't news to anyone. The hard conversations had already happened. Everyone in the room knew what was coming, and why.

Operations, finance and HR came together into one team across all four companies. Done in four months. One reporting system, one view across all four businesses, live within ten.

Results within one year
−18%
Overhead costs
4 mo
Project completion
Zero
Key departures

Done without the upheaval this kind of change usually brings.

He sits back and lets the room talk. The moment we go in circles, he steps in, sums it up, and names the way forward. With him, things always move forward.

CEO, Professional Services

E-commerce
03

A brand that exploded overnight, and needed an operation that could match the ambition.

The founder knew exactly what he wanted: to build the number one brand in his category across Europe. He knew exactly how he was going to win: be the fastest to deliver, have the best product, give the best customer service. Locally, it was already working. Then it scaled before he was ready.

Brilliant marketing created demand across Europe almost overnight. The team was small. The systems were local. The three promises that had won customers were now at serious risk. Speed, quality, service.

What we did

Run the Climb: one clear goal for the year: fast delivery anywhere in Europe, returns that actually worked, and customer service that matched the brand's promise. Quarter by quarter, we built the system. One question drove every decision: what is the biggest problem right now, and what is the fastest way to solve it?

Results within one year
<2 days
Delivery across Europe
+12%
Website conversion
+200%
Team in 4 months

The three promises that won them customers held as they scaled. Speed, quality, service, intact across Europe.

Base Camp

Find out if we can build the same success.

Spend half a day with your leadership team and leave with two things: the root cause of what's slowing you down, and the one thing to focus on next to build the progress you're looking for.

Investment: €2,500 excl. VAT
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