About

The person behind the climb.

Lift the Mist is built around one belief: clarity changes everything. Here's where that comes from.

The person

I've spent over 20 years obsessed with one thing: potential.

What's possible in a company, a team, a person — and what's standing in the way.

It started early. In my twenties I was racing endurance cars — funding it myself through sponsorships I went out and secured — while raising capital for my own startup and working in M&A at the same time. Not a plan. Just an obsession with figuring out how things actually work.

Since then I've founded companies and sold them. Raised capital. Worked with and for investors, including private equity. Sat in the COO chair across companies of 25 to 500 people. Done my own sales, built my own products, managed my own teams. Made plenty of mistakes along the way — and learned more from those than from anything else.

What all of it taught me is the same thing, every time: most problems look complicated from the outside. From the inside, they almost always come down to clarity. Not enough of it. Between people, between teams, between what leadership wants and what the organisation actually understands.

That's where I come in.

"Assumptions are the mother of all fuckups."

Don't assume the plan works - test it. Don't assume the team is aligned - ask them separately. Don't assume people have what they need - check. This is why Lift the Mist exists: to replace assumptions with clarity.

How I work

I show up with energy. But I read the room first.

Every leadership team is different. Every dynamic is different. What works in one company won't work in another. So I adapt — to the people, to the moment, to what the room needs. But one thing never changes.

I put the truth on the table. Always. Not to be harsh — but because hiding makes us slower. If something isn't working, I'll say it. If there's a hole in the plan, I'll find it. If the leadership team is avoiding a conversation they need to have, I'll start it.

Hard on the problem.
Soft on the person.
Always.

Running a business is always about two things: the company and the people. They need to move together. When one gets too far ahead of the other — that's usually where things start to break down.

If you're looking for someone to tell you you're right, I'm not the right fit. If you're looking for someone who will challenge you, stay in it with you, and help you build something that actually works — let's talk.

What I believe

A few things I know to be true — after over 20 years of doing this work.

Clarity is not a nice to have. It's the job.
Not just about where the company is going. About every conversation, every decision, every handover between people. Clarity in all directions — up, down, and sideways. When it breaks down anywhere, things slow down everywhere.
Assumptions are the mother of all fuckups.
Don't assume the plan works — test it. Don't assume the team is aligned — ask them separately. Don't assume people have what they need — check. Replace assumptions with clarity, every time.
Hiding makes us slower.
The uncomfortable conversation you're avoiding is almost always the one that needs to happen first. The truth on the table moves faster than the truth in the room that nobody says out loud.
Complexity is often avoidance.
When a plan keeps getting more complicated, it's usually not because the problem is complex. It's because nobody wants to make the hard choice. Simple is harder than complicated. And almost always better.
You can't execute clearly on something that isn't clear.
Speed comes from clarity. Not from working harder or hiring more people. Get clear first. Move fast after.
Outside work.
Husband and father. Spend as much time as possible with the family in nature, cooking, and feeding my ever-growing passion for motorsports.
If any of this resonates - let's start with a call.

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